|View printer-friendly version << Back|
HTC Bolsters Design Credibility With Addition of One & Co
1.Date of occurrence of the event:2008/12/03
2.Company name:HTC Corporation
3.Relationship to the Company (please enter ”head office” or ”affiliate company”):head office.
4.Reciprocal shareholding ratios:None
5.Cause of occurrence:
“Design is key, it is why you love or hate something,” said Horace Luke, Chief Innovation Officer, HTC Corporation. “Integrating iconic design into HTC products is an inspiring and dynamic challenge that requires a unique combination of consumer insight, creativity, innovation and an appetite to take risks; attributes that embody One & Co.”
HTC and One & Co first began collaborating in 2006 on the initial incubation and creation of the HTC Touch Diamond, a highly touted phone with iconic design that blended unprecedented use of material and industrial design.
“One & Co is excited to bring our lifestyle, user focused approach to HTC and we look forward to creating iconic, compelling products together,” said Scott Croyle, partner of One & Co. “Knowing about HTC’s cutting edge technology and proven track record of innovation, we are excited to collaborate with HTC as a global lifestyle brand.”
In addition to its work with HTC, One & Co has broad design experience in a variety of industries that range from footwear, snowboarding and skiing, furniture, packaging, houseware, timepieces and more. One & Co has been recognized by the design and business communities by winning numerous BusinessWeek/IDSA IDEA Awards, the Good Design Awards, CES Innovation Awards, and ID Magazine awards.
7.Any other matters that need to be specified:None