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HTC reports 2012 fourth-quarter results
1.Date of occurrence of the event:2013/02/04<?xml:namespace prefix="o" ns="urn:schemas-microsoft-com:office:office"?>
2.Company name:HTC Corporation
3.Relationship to the Company (please enter ”head office” or
”affiliate company”):Head Office
4.Reciprocal shareholding ratios:N/A
5.Cause of occurrence:
HTC (the company) posted quarterly revenue of NT$60 billion,
with gross margin of 23% and operating margin of 1%. Net profit
and EPS were NT$1 billion and NT$1.21, respectively.
“We continue to focus on the most important element of our business:
innovation,” said Peter Chou, CEO of HTC. “Our teams are delivering
beautifully designed phones, containing the newest technological
advancements. Outstanding products, paired with improvements in our marketing
execution and overall readiness give us reason to feel optimistic
about the progress we will make in 2013.”
In November, HTC reached a global settlement with Apple, resulting in a
ten-year licensing agreement and the dismissal of all pending litigation.
In December, Benjamin Ho, previously the Executive VP of Far EasTone
Telecommunications, was appointed as CMO for HTC, charged with the
reinvigoration of HTC marketing efforts.
Throughout the quarter, momentum was seen in the Japan and Taiwan markets,
supported by strengthened brand preference and the launch of the lauded
HTC Butterfly. US and China met expectations as we continue to optimize
brand consideration and build strong local presence. EMEA showed sequential
improvement in broader geographic locations. South Asia’s footprint
expanded through the building of new distribution channels and
introduction of customized mid-range devices to meet market demands.
7.Any other matters that need to be specified:None