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|HTC reports 2012 second-quarter results|
1.Date of occurrence of the event:2012/08/03
2.Company name:HTC Corporation
3.Relationship to the Company (please enter ”head office” or ”affiliate company”):Head Office
4.Reciprocal shareholding ratios:N/A
5.Cause of occurrence:
2Q 2012 results
The Company posted quarterly revenue of NT$91.04 billion, with gross margin of 27.01% and operating margin of 9.00%. Net profit and EPS were NT$7.40 billion and NT$8.90, respectively.
New products launched during the second quarter incorporated a variety of customers and market segments, including the rollout of HTC One series, Desire series, and regional-focused devices such as the HTC EVO 4G LTE and HTC DROID Incredible 4G LTE. The Company also launched HTC Connect, a certification program that allows customers to send high-quality, wireless audio and video experience from their HTC devices to compatible in-home and in-car electronics.
HTC launched the Desire V series with three largest mobile operators in China. With growing brand awareness, strong operator partnerships and increasing retail presence, China is well positioned to become a key growth driver. Asia regional sales met expectation since the One family launched in 2Q. We have also successfully launched HTC J in Japan. In North America and EMEA, products are well received by both operator and channel partners, focusing on increasing consumer preference. HTC continues its marketing and sales efforts, focusing on increasing consumer preference.
The Company continues to optimize organizational structure and resources to increase efficiency and competitiveness. Mike Woodward, former AT&T Vice President of Consumer Wireless Devices, was appointed President of North America, responsible for the Company's sales, marketing and operations for the US and Canada markets.
7.Any other matters that need to be specified:N/A