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Convening of an investor conference concerning Q4 10 Business Review
1.Date of the investor/press conference or the date that the Company disclose its financial or business information to the public:2011/01/21
2.Location of the investor/press conference or the location that the Company disclose its financial or business information to the public:Conference call
3.Financial and business related information:
2010 EXECUTIVE SUMMARY
Brand awareness reached 50% globally – quadrupling from our brand launch in 2009.
HTC became one of the effective and leading smart phone brands worldwide.
Operation efficiency increased as a result of scale expansion.
Optimized global organization to prepare HTC for fast-growing business opportunities.
Volume grew to 24.6mn from 11.7mn, up 111% yoy.
Revenue grew to NT$278.8bn from NT$144.5bn, up 93% compared to 2009.
Net Profit grew to NT$39.5bn from NT$22.6bn, up 75% yoy.
Strengthen HTC brand value beyond awareness to build brand preference and emotional connection to HTC.
Continue to build HTC brand competency through innovation, user experience, design, technology, marketing, and customer relationship.
Continue to drive operational excellence and capture benefits from scale expansion.
Continue to grow business through expanding emerging markets and broadening consumer reach.
4Q10 BUSINESS REVIEW
4Q shipment grew 163% yoy to 9.1mn units.
4Q revenue reached NT$104bn, up 153% yoy, better than original guidance.
4Q GPM in line with original guidance at 30%.
4Q OPEX ratio in line with original guidance at 13.9%; 4Q operating margin reached 16.1%.
*All numbers above are based on consolidated financial statements.
Followed by our industry first 4G offerings for Sprint and T-Mobile in 2010, we further launched the first 4G smart phones for both Verizon (HTC Thunderbolt) and AT&T (HTC Inspire 4G) at the CES, continuing our leadership in commercializing the mobile internet experience into the 4G era.
HTC Desire family and Wildfire have successfully boosted our Europe/Asia business momentum since 2nd half of 2010; management will continue to drive US/Europe growth and start accelerating Asia business momentum from 2011.
1Q11 BUSINESS OUTLOOK
We continue to see strong demand from existing products and expect recently launched 4G products to help drive shipment growth in 2011.
Demand remains visible and solid; management expects a relatively muted seasonal slowdown than previous years.
1Q shipment expected to be around 8.5mn units, up 157% yoy.
1Q revenue expected to be around NT$94bn, up 147% yoy.
GPM expected to be around 29.5%±0.5%.
OPEX ratio expected to be in the range of 14.5%± 0.5%.
*All numbers above are on consolidated basis.
4.If a press release is distributed, the content of the press release:N/A
5.Any other matters that need to be specified:The material for the investor conference is disclosed under corporate governance item on Market Observation Post system and HTC Corporation Website.